Amazon Product Images Best Practices

Creating high-quality product images is crucial for success on Amazon. Your main product image is often the first thing potential customers see, and it can make or break a sale. Here are the essential best practices for Amazon product images.

1. Follow Amazon's Technical Requirements

Amazon has specific technical requirements for product images:

• Main image must be at least 1000 pixels on the longest side
• Images should be in JPEG format
• Use 1:1 aspect ratio for main images
• Maximum file size of 10MB

2. Use Clean, White Backgrounds

Amazon requires main product images to have a pure white background (RGB 255, 255, 255). This ensures consistency across the marketplace and helps your product stand out. The product should fill at least 85% of the image frame.

3. Show Only the Product

Your main image should show only the product being sold. Avoid including props, text overlays, or lifestyle elements in the main image. Save those for additional images.

4. Use Professional Lighting

Good lighting is essential. Use soft, even lighting that eliminates harsh shadows. This makes your product look professional and helps customers see details clearly.

5. Show Multiple Angles

Use your additional image slots to show different angles, close-ups of important features, and the product in use. This gives customers a complete picture of what they're buying.

6. Optimize for Mobile

Many Amazon customers shop on mobile devices. Ensure your images are clear and readable on small screens. Test how your images look on a phone before publishing.

7. Keep It Simple

Cluttered images confuse customers. Keep your main image simple and focused on the product. Let the product speak for itself.

By following these best practices, you'll create product images that not only meet Amazon's requirements but also drive conversions and sales.